Our Leadership

Michael Ohene Effah – Co-Founder

Michael’s experience in marketing communications dates back 20 years ago, as one of the pioneering staff of Origin8 Saatchi & Saatchi. At Origin8, Michael handled such brands as ASHFoam, Starwin Products, Digitronix, PPAG, Pee Cola, Letap Pharmaceuticals, KRIF  Ghana Ltd, City Car Parks, Caitec Delta, and Kumho Tyres.

He moved on to handle the marketing, communications and behaviour change communications functions of three international bodies, USAID, British High Commission the UK’s Department for International Development (DFID).

He consults for companies and churches on personal and corporate branding, communications, customer service, business growth strategy and team building.

Michael has more than 20 years’ experience in private sector, diplomatic and international development work, 12 years of which was in senior and strategic management roles. Expertise in

v Programme design, development and implementation, with a multiplicity of implementing partners.

v Proven experience in conducting annual, mid-term, project completion reviews and monitoring and evaluation.

v Proven technical skills in the development of both business, organisational and communications strategies and knowledge management systems. Led in developing communications strategies for British High Commission, Tigo Ghana, ACEP, Alliance for Reproductive Health Rights.

v Team building and development. Highly skilled in needs assessment, strategic planning, establishing priorities and delegating tasks, motivating teams to reach for their best, and following through to ensure success.

v Communication planning (writing, speaking, and media relations).Product/service marketing and management, marketing communications.

v Demonstrated skills in the planning, organisation and facilitation of workshops. More than 15 years’ experience in training development and delivery and motivation.

v A dynamic author, speaker, trainer, and presenter; skilled in employing clarity, innovation, and humour to deliver effective presentations to diverse audiences at all organizational levels.

 

Selected Accomplishments

Published Author of 3 personal development books.

International Development Consultant. Political Economist. Communications Consultant. Social Entrepreneur. Author. Speaker. Trainer

Educational Qualifications

  • MBA in Global Business & Sustainability – Social Entrepreneurship Track
  • Bachelor Of Business Administration
  • Higher National Diploma In Marketing
  • Diploma In Public Relations, Advertising & Marketing

 

 


 

Letitia Ohene Effah – Co-Founder

Letitia resigned from UT Bank in 2015 after 5 years of serving in the management team as the Manager, UT Women’s Market. She brings to LeadAfrique more than 15 years’ experience in advertising, international development work and banking, 10 years of which was in senior and strategic management roles. She has expertise in;

v Programme design, development and implementation, with a multiplicity of implementing partners.

v Communication planning (writing, speaking, and media relations).Product/service marketing and management, marketing communications.

v Demonstrated skills in the planning and execution of branding and collateral material production.

She designed and implement brands and marketing strategies for 7 companies
within the UT Group including companies in South Africa, Nigeria, Germany and
United Kingdom.

Analyzed brand and marketing communications research to influence
development of strategies to ensure high brand perception and equity.

Developed and managed a budget of between GHc2 – 6 million depending on the business objectives for any particular year.

Developed and implemented marketing strategies, which included deposit, drive promotions for internal and external consumption and across touch points which all yielded success.

Letitia’s professional experiences have honed her passion for organizational development and strategic planning and insight generation and aspire to do more work on translating vision into action for people and organisations. She is hard working, results-oriented and committed to excellence in everything she does. Her passion, determination and desire for excellence are uncompromising.

Selected Accomplishments

Creator and publisher of the ‘Sima Series’ for children.

Educational Qualifications

1998| Principia College, Elsah-Illinois, USA | Bachelors Degree
Business Administration (Major) and Economics (Minor)