Accra, 23 rd September 2020.
The rapid growth of micro, small and medium businesses in Ghana has led to a growing
demand for business tools that support business advisors in their daily work of helping Start-
ups and Small Business Owners commercialise their Ideas, define their ambitions, stay
focused to make decisions and take actions to meet their growth outcomes.
The Registrar General’s Department of Ghana recently stated that 90% of registered
businesses in Ghana are SMEs. Ghana Web has also noted in an SME Research Report
that SMEs contribute an estimated 70% of Ghana’s GDP and account for approximately
85% of employment in the Ghanaian manufacturing sector. Businesses grow faster when
they are connected to a trusted and resourceful Business Advisor. It is therefore important to
assist SMEs to grow and develop if Ghana is to attain its “Ghana Beyond Aid” development
To reach more Business Owners, Michael Ohene-Effah, Co-Founder of LeadAfrique
International, completed the GrowthWheel Certification Course and became the first
GrowthWheel Certified and Licensed Business Advisor in Ghana, joining a global group of
3,612 Business Advisors supporting SMEs in 64 countries. GrowthWheel is a visual toolbox
and cloud-based platform used by business advisors, incubator managers, and
entrepreneurship educators around the world to help businesses make decisions and take
Michael will be using GrowthWheel to support SMEs, entrepreneurs and hubs to streamline
their operations, take evidenced-based decisions and grow their businesses more
sustainably. Michael said “I found the GrowthWheel live certification not only educative but
also enlightening. I understood the science behind the GrowthWheel and how I can use it as
an advisor to assist clients to plan ahead, make decisions and take action. I’m going to be a
better advisor and consultant as a result of this tool and platform“
Although every business has different needs, most are going through the same stages and
experience the same developmental challenges. To serve them, business advisors must
take them through a workflow that creates trust, productivity, and growth.
GrowthWheel Online is a remote business counselling platform that guides the work of
advisors along every step of the way, from intake to reporting. Using this cloud-based
platform, advisors can help small businesses build their businesses through daily business
planning, using this simple action-oriented process that stays true to the way most
entrepreneurs think and work.
“It is an honour for GrowthWheel to join Michael and the LeadAfrique Team in their mission
to contribute to the sustainability of the vibrant Ghana economy. Every region and country
economic environment and entrepreneurship ecosystem has its own nuances. Over the last
decade together with our Partners, we cocreated a common framework that enables us to
collectively collaborate to continuously develop new features in an open framework
approach for localisation. We are very excited about making GrowthWheel available in Akan
for Ghanaian budding entrepreneurship ecosystem“ says Hilton Theunissen, Vice President
of International Partnerships based in South Africa. GrowthWheel is now used in 18 African
countries by over 300 Entrepreneurship Support Organisations like LeadAfrique.
GrowthWheel will be available in Akan soon.
If you would like to learn more about how the GrowthWheel tools and software can help your
daily business growth, please visit www.growthwheel.com.